Top performing global campaigns are over 3.5 times more impactful than the bottom performers – and there is little difference in investment between the two. On average, top performing campaign spends were just 10 % higher than the bottom performing campaigns.
Why? Top campaigns have higher occurrences of using best practice guidelines across all touchpoints, including digital. And versus spend, they have a well-calibrated multichannel execution making all channels more cost efficient.Good-Luck (TEAM EXPERTEK US)
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