Effectiveness Anxiety & Measuring Cross Media Performance Is Challenging :)

Understanding brand impact across multi channels reveals how customer communication and interaction improve brand awareness and perceptions, ultimately leveraging brand growth and the bottom line. Yet, there is advertiser/marketer anxiety about measuring brand effectiveness caused by lack of understanding of the holistic impact of digital media in brand building? 

Most marketers feel they can assess some aspects of brand performance, but there are vacuums. Blind spots made ‘fortified treasure’ invisible and surely impacting a capacity to measure cross media channels performance, while lack of in-depth understanding of integrated campaigns across digital and non-digital activities is also a challenge?

good-luck (Team Digital @Expertek US)