DIGITAL STRATEGY DEVELOPMENT - FEW PLANNING QUESTIONS ?

These overview questions review strategies to maximize efficiency and effectiveness of the channel. Key questions to consider are: 

 

 Q1. Do we have a clear strategy to support growth of our online channels ? 

 Q2. How do we align our online marketing activities to support our business goals ? 

 Q3. Which audiences are we targeting and how do we attract them to do business with us online ? 

 Q4. Which insights do we have about our customer characteristics (profiles) ? 

 Q5. Have we analyzed our marketplace to understand the types of online sites that affect sales ? 

 Q6. How is our value proposition and brand offer supported by online channels ? 

 Q7. How do we integrate channels to support customer journeys ? 

 Q8. How do we achieve sales growth through customer lifecycle strategies, i.e. reach strategy, interaction and conversion strategy and ongoing engagement strategy ? 

GOOD-LUCK (TEAM EXPERTEK US)