We know there are post campaign effects of TV and other traditional advertising. The week after someone is impacted by TV ad exposure there are still some latent effects that remain in a viewer's memory. Our analysis from cross channel database reveals that the same is true of campaign exposure through digital touchpoints – over 35% of original brand impact is carried through couple of weeks after first ad exposure.
Retained brand impacts for digital channels are on also par with those of other media, emphasizing on that effective advertising carries through no matter the medium of delivery.
Good-Luck (Team Expertek US)
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