How Market Characteristics Distinguish B2B From B2C?

Purpose 
To introduce the differences between B2B and B2C e-commerce that must be taken into consideration when devising strategy and tactics. 

Activity 
Consider how you think the characteristics summarized in the first place, showing below what variables will differentiate B2C and B2B marketing future approach. 

(Empty Columns Are Left To Be Filled By You?) At Your Own Time :)

      Characteristic:                                                            -  B2C                             -  B2B 

•  Proportion of adopters with access ? 
•  Complexity of buying decisions ?
•  What Channels you think ? 
•  Purchasing characteristics ?
•  Product characteristic ?
•  Use of content to support customers ?
•  Use of community to support customers ?

Towards the end we think that a business can leverage the potential of the online to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations and it is therefore important for marketing managers to be fully aware of where sources of competitive advantage can be found.

good-luck guys
(Team Expertek US)
www.expertek.net